The Rogen Revolution

How Seth Rewrote the Stoner Script In the traditional Hollywood narrative, the “stoner” was a character destined for the couch; the lovable burnout who provided comic relief but never held the keys…

Marilyn Monroe & Cannabis

Superstar Marilyn Monroe had two arms, two legs, and a heart that seemed to beat just like everyone else. Yet, she was a 20th century iconic movie star. There was something about…

Rise of the Budtender

Media coverage about the cannabis industry is usually circus view of this new legal weed landscape. It offers wild estimations of the value of legal cannabis once all states come online, with…

How Subcool Joined the Race

With his trademark hat, sunglasses, and devilishly awesome goatee, Subcool has become an iconic symbol for the growing cannabis industry. But what does it mean when he loses the glasses? Recently, with…