Showcasing Cutting Edge Dispensary Design at Design Week Portland
Design Week Portland is a week-long, city-wide series of programs with a mission to explore the process, craft, and practice of design across all disciplines.
As part of the growing acceptance of legalized cannabis in Portland, Serra hosted open houses in conjunction with Design Week Portland to allow visitors a chance to explore the design elements present in their downtown and Southeast Portland locations. Named after the Italian word for green, Serra’s interiors are informed by their name which they designed in collaboration with a number of local design agencies. They stayed away from “green branding” choosing instead to use a Yves Klein blue as their signature color. Their curated experimental spaces feel more akin to entering a boutique art gallery rather than a head shop. Rotating art exhibits adorn the walls with the shelves and A-frame wooden greenhouse structures featuring art- décor-inspired cannabis accessories, along with a range of carefully curated concentrates and topicals. Looking down, one can see stone and flower shapes hidden in the floor tiles. Clean glass and wood cases display each strain of flower replete with a card indicating the strain’s main feeling.
Toke Talks Take the Cannabis Conversation to a Higher Level
On April 24, the Oregon Cannabis Association and the Portland Mercury presented Toke Talks at the Aladdin Theater in Portland. This evening’s format resembled a TED talk style series, focusing on a range of topics pertinent to the Oregon cannabis community.
The event kicked off with a presentation by Rep. Earl Blumenauer, a leading advocate for cannabis legalization at the federal level, who discussed the newly launched bipartisan Congressional Cannabis Caucus. Next, fourteen speakers including attorneys, dispensary owners, growers, distributors and other leaders within Oregon’s cannabis industry, took to the stage for a series of ten minute of talks ranging from the esoteric to the practical. As the last speaker, Jeremy Plumb of Farma encouraged participants to continue the connections by coming to Willamette Week’s Cultivation Classic on May 12th at the Revolution Hall in Portland.
